Quickness signalizes to the customer that you are well established in the business. Those who take more than 2-3 days to make an offer are often already out of the game, because the customer usually makes a request to several providers at the same time.

Let an outsider, co-worker or family member read through your offer. This might lead to questions or uncertainties, which you would never have thought of yourself as an insider to the business.

E-mail offers can best be created as pdf-files. This immediately offers many advantages: First of all, images can be presented in colour and you can use your stationary as a background. Along with that, the Word file is condensed into a smaller file when converted into a pdf-file. Another great advantage is that pdf-documents can no longer be changed and can be displayed on most computers without problems.

For providers who offer a service all over Germany, it might be worthwhile to switch to a mixed-calculation or a flat-rate for travel and hotel costs. This way you can compile your offers more quickly and you customers will be grateful for that. For some time now, agents have preferred artists and musicians who do so, because this way it is easier for them to make offers to their customers.

The first commitment or job often doesn’t work out because of the price. That’s why you should make a “get-to-know” offer to your potential new customers. If the customer is satisfied with your services, you can count on further jobs under better conditions.

All artists and musicians should grant agents and agencies a discount of at least 20 %. There is no risk involved for you, as you are generally giving up a percentage of the profit for a job, which you otherwise probably would not have obtained. Artists who work well together with agencies are usually better supplied with work and have more commitments than those who only promote for themselves.

Good advertising material is an absolute must for professionals. Have individual and appealing advertising materials made up for you, e.g. advertising flyers, info maps, videos, and, best of all, a CD-ROM. Send these to your regular customers and those potentially interested. Self-made Word documents (often with lacking knowledge of design and marketing) no longer fulfill the demands of your customers nowadays.

Make it a habit of always taking an appointment calendar and, if possible, your date calendar / business cards with you when travelling (by train or car). This way you can even make quick commitments to last-minute requests and the customer can schedule you.

Prepare an appointment list for e-mails or faxes. You will save yourself and your customers, with whom you work together regular, a lot of work, because unnecessary requests for sold-out dates no longer apply. Artists and musicians who sell well also signal that they offer a high-quality service or product.

Announce to customers and agencies the dates of your public live appearances. The more people know about you, the greater your chance of new commitments. Crabbel Gold and Platinum customers can also announce their dates via the news function.

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